Bringing children's clay models of super heroes to live in a digital game.
Clay and Play
Compelling content:
Children are funny little things and would prefer to be playing with Clay and video games than shopping, so Chalhoub malls in Dubai wanted something to entertain children during those tedious shopping trips.
Working with AiSolve we developed a game where by children first model a super hero in clay using moulds then they 'digitized it' it seeing it materialise in the game console (we might have used a little trickery here to help! :). Now they must help save the world with their super heroes.
Working with AiSolve we developed a game where by children first model a super hero in clay using moulds then they 'digitized it' it seeing it materialise in the game console (we might have used a little trickery here to help! :). Now they must help save the world with their super heroes.
Short, Concise:
With the while end-to-end experience needing to last only 5 minutes, and where they only got 1 go at the game it was essential to developer a fun and compelling game that rewarded good players, but did not punish those that couldn't play as well. We spent a lot of time to ensure the fairness whilst maintaining the fun-ness of the game and focused on the visuals and narrative to give a great fun experience.
Physical and Digital:
As the game required a realistic representation of the clay models (to keep the belief they had 'materialized' in the game) a series of moulds we're created based on the 2 main characters in the game. This meant the characters had to be designed with clay moulding in mind, which presented it's own set of issues. But the end result was for a true physical-to-digital game experience for children between 4-8 years to have fun and enjoy!
Clay and Play was launched in Q4 2016 in the Challoub Retail Stores
Clay and Play was launched in Q4 2016 in the Challoub Retail Stores
Physical and Digital:
As the game required a realistic representation of the clay models (to keep the belief they had 'materialized' in the game) a series of moulds we're created based on the 2 main characters in the game. This meant the characters had to be designed with clay moulding in mind, which presented it's own set of issues. But the end result was for a true physical-to-digital game experience for children between 4-8 years to have fun and enjoy!
Clay and Play was launched in Q4 2016 in the Challoub Retail Stores
Clay and Play was launched in Q4 2016 in the Challoub Retail Stores
Compelling content:
Children are funny little things and would prefer to be playing with Clay and video games than shopping, so Chalhoub malls in Dubai wanted something to entertain children during those tedious shopping trips.
Working with AiSolve we developed a game where by children first model a super hero in clay using moulds then they 'digitized it' it seeing it materialise in the game console (we might have used a little trickery here to help! :). Now they must help save the world with their super heroes.
Working with AiSolve we developed a game where by children first model a super hero in clay using moulds then they 'digitized it' it seeing it materialise in the game console (we might have used a little trickery here to help! :). Now they must help save the world with their super heroes.
Short, Concise:
With the while end-to-end experience needing to last only 5 minutes, and where they only got 1 go at the game it was essential to developer a fun and compelling game that rewarded good players, but did not punish those that couldn't play as well. We spent a lot of time to ensure the fairness whilst maintaining the fun-ness of the game and focused on the visuals and narrative to give a great fun experience.
Physical and Digital:
As the game required a realistic representation of the clay models (to keep the belief they had 'materialized' in the game) a series of moulds we're created based on the 2 main characters in the game. This meant the characters had to be designed with clay moulding in mind, which presented it's own set of issues. But the end result was for a true physical-to-digital game experience for children between 4-8 years to have fun and enjoy!
Clay and Play was launched in Q4 2016 in the Challoub Retail Stores
Clay and Play was launched in Q4 2016 in the Challoub Retail Stores
We Don't Bite
Get in Touch!
EMAIL: info@mfuzed.com
MFUZED LTD
The Media Centre
07 Northumberland Street
Huddersfield
HD1 1RL
The Media Centre
07 Northumberland Street
Huddersfield
HD1 1RL
|
MFUZED LTD
The Media Centre 07 Northumberland Street Huddersfield HD1 1RL |
Get in Touch!
EMAIL: info@mfuzed.com
|