Bringing physical boxes to life with AR product scan
GAME Scan It
Compelling content:
The idea behind GAME Scan it is to help shoppers get as much relevant information as possible, quickly whilst browsing the shelfs. Physical products have limited space and can't show products that can be best shown in a video, but by using the AR scanner in the GAME App users simply hold the phone to a shelf and instantly see game trailers played over the box – bringing the cover image to life. Also provides additional screen shots, and reviews of the products.
Short, Concise:
With much more information on the internet 'Scan It' aims to help users get there quicker, without typing and searching it brings the most up-to-date relevant details for each product. What it also cleverly does is to work out the price each user has to pay, based on how many GAME Reward points they have and also how many games they have in their 'Trade-in' list. All this saves the user searching around and doing maths on the fly – it provides the latest videos and 'Their Price' quickly.
Physical and Digital:
Whilst some retails fear the digital world taking over, Scan It works to merge the 2, making a physical shelf into a store digital - in the breadth and depth of information it can provide. To ensure the most up-to-date information Scan it was integrated into the GAME product database of over 3,000+ products at launch and growing weekly, delivering one of the largest AR sku based products of it's time.
The Scan it feature is currently integrated into the GAME app.
The Scan it feature is currently integrated into the GAME app.
Physical and Digital:
Whilst some retails fear the digital world taking over, Scan It works to merge the 2, making a physical shelf into a store digital - in the breadth and depth of information it can provide. To ensure the most up-to-date information Scan it was integrated into the GAME product database of over 3,000+ products at launch and growing weekly, delivering one of the largest AR sku based products of it's time.
The Scan it feature is currently integrated into the GAME app.
The Scan it feature is currently integrated into the GAME app.
Compelling content:
The idea behind GAME Scan it is to help shoppers get as much relevant information as possible, quickly whilst browsing the shelfs. Physical products have limited space and can't show products that can be best shown in a video, but by using the AR scanner in the GAME App users simply hold the phone to a shelf and instantly see game trailers played over the box – bringing the cover image to life. Also provides additional screen shots, and reviews of the products.
Short, Concise:
With much more information on the internet 'Scan It' aims to help users get there quicker, without typing and searching it brings the most up-to-date relevant details for each product. What it also cleverly does is to work out the price each user has to pay, based on how many GAME Reward points they have and also how many games they have in their 'Trade-in' list. All this saves the user searching around and doing maths on the fly – it provides the latest videos and 'Their Price' quickly.
Physical and Digital:
Whilst some retails fear the digital world taking over, Scan It works to merge the 2, making a physical shelf into a store digital - in the breadth and depth of information it can provide. To ensure the most up-to-date information Scan it was integrated into the GAME product database of over 3,000+ products at launch and growing weekly, delivering one of the largest AR sku based products of it's time.
The Scan it feature is currently integrated into the GAME app.
The Scan it feature is currently integrated into the GAME app.
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Get in Touch!
EMAIL: info@mfuzed.com
MFUZED LTD
The Media Centre
07 Northumberland Street
Huddersfield
HD1 1RL
The Media Centre
07 Northumberland Street
Huddersfield
HD1 1RL
|
MFUZED LTD
The Media Centre 07 Northumberland Street Huddersfield HD1 1RL |
Get in Touch!
EMAIL: info@mfuzed.com
|